SLS is the compound that makes minty toothpaste painfully sharp on canker sores — it was never necessary. Hydroxyapatite (the mineral that makes up 97% of tooth enamel) has peer-reviewed evidence for remineralisation comparable to fluoride, without fluoride's neurodevelopmental concerns at higher doses. Women-founded, no artificial flavours or synthetic dyes.
Apply a pea-sized amount to a wet toothbrush. Brush all surfaces for 2 minutes twice daily. Spit and rinse. Do not swallow.
Certifications: Leaping Bunny certified, Women-owned, Professional endorsement
About the Maker
Terra & Co. creates activated charcoal oral care with clean, plant-based ingredients. No artificial additives, no artificial flavours.
Sizes & options available: Size: 3.4 oz
* Verification tiers: ✓ Arth Verified — passed Arth's two-stage AI audit: ingredient screen against EU CosIng, California Prop 65, and Arth's restricted substance list, plus a brand independence and maker credentials audit. ✓✓ Double Verified — Arth Verified plus one independent certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp). ✓✓✓ Triple Verified — Arth Verified plus two or more independent certifications.
For educational purposes only. Not medical advice. Consult a healthcare professional if pregnant, nursing, or managing a medical condition before introducing new products.
