Sulfate-free shampoo with aloe vera juice as the base — cleanses without stripping essential moisture. Oat protein and marshmallow root strengthen and improve slip to reduce breakage. Produced daily in small batches at a family-run factory in the Ozarks. Gentle, color-safe, plant-derived, biodegradable, vegan, and cruelty-free.
Full Ingredient List
Aloe Vera Juice (base), Coconut-Derived Cleansers, Cucumber Extract, Awapuhi Extract, Oat Protein, Marshmallow Root Extract, Pro-Vitamin B5, Glycerin. Scent: Citrus Bergamia (Bergamot) Fruit Oil, Cedrus Atlantica (Cedarwood) Oil, Salvia Officinalis (Sage) Oil.
How to Use
Wet hair thoroughly. Apply to scalp, massage in, and work through lengths. Rinse thoroughly. Follow with conditioner.
Rustic Strength is a clean household and personal care brand. Prop 65 certified across the range — tested against 624 carcinogens and 323 reproductive toxins.
* Verification tiers: ✓ Arth Verified — passed Arth's two-stage AI audit: ingredient screen against EU CosIng, California Prop 65, and Arth's restricted substance list, plus a brand independence and maker credentials audit. ✓✓ Double Verified — Arth Verified plus one independent certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp). ✓✓✓ Triple Verified — Arth Verified plus two or more independent certifications.
For educational purposes only. Not medical advice. Consult a healthcare professional if pregnant, nursing, or managing a medical condition before introducing new products.
