Aloe vera juice base deeply nourishes and revitalises from root to tip. Shea butter and coconut oil impart slip and help restore the look of damage. Oat protein and marshmallow extract strengthen and help prevent breakage. Avocado oil adds shine and shields from environmental stressors. Produced daily in small batches at a family-run factory in the Ozarks. Gentle, colour-safe, plant-derived, biodegradable, vegan, cruelty-free.
Full Ingredient List
Aloe Vera Juice (base), Shea Butter, Coconut Oil, Oat Protein, Marshmallow Extract, Avocado Oil, Pro-Vitamin B5. Scent: Lavandula Angustifolia (Lavender) Oil, Salvia Officinalis (Sage) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil.
How to Use
Apply to clean, damp hair after shampooing. Focus on mid-lengths to ends. Leave for 2–3 minutes. Rinse thoroughly.
Rustic Strength is a clean household and personal care brand. Prop 65 certified across the range — tested against 624 carcinogens and 323 reproductive toxins.
* Verification tiers: ✓ Arth Verified — passed Arth's two-stage AI audit: ingredient screen against EU CosIng, California Prop 65, and Arth's restricted substance list, plus a brand independence and maker credentials audit. ✓✓ Double Verified — Arth Verified plus one independent certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp). ✓✓✓ Triple Verified — Arth Verified plus two or more independent certifications.
For educational purposes only. Not medical advice. Consult a healthcare professional if pregnant, nursing, or managing a medical condition before introducing new products.
