{"product_id":"brilliant-black®-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","title":"Terra \u0026 Co. Brilliant Black Charcoal Whitening Toothpaste, Fluoride-Free","description":"\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\n\u003cp style=\"font-size:12px;font-weight:700;letter-spacing:.10em;text-transform:uppercase;color:#C8A97E;margin-bottom:6px;\"\u003eVerified by Arth\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;background:#1C2D45;color:#7ab1ef;border:1.5px solid #1E3A5F;border-radius:6px;padding:9px 16px;margin:6px 0 14px;\"\u003e\u003cspan style=\"font-size:14px;font-weight:700;\"\u003e✓✓ Double Verified*\u003c\/span\u003e\u003c\/div\u003e\n\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\n\u003cp style=\"font-size:12px;font-weight:700;letter-spacing:.10em;text-transform:uppercase;color:#C8A97E;margin-bottom:6px;\"\u003eWhy You Can Trust This Product\u003c\/p\u003e\n\u003cp style=\"font-size:14px;line-height:1.8;color:#3A3530;\"\u003eSLS is the compound that makes minty toothpaste painfully sharp on canker sores — it was never necessary. Hydroxyapatite (the mineral that makes up 97% of tooth enamel) has peer-reviewed evidence for remineralisation comparable to fluoride, without fluoride's neurodevelopmental concerns at higher doses. Women-founded, no artificial flavours or synthetic dyes.\u003c\/p\u003e\n\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\n\u003cp style=\"font-size:12px;font-weight:700;letter-spacing:.10em;text-transform:uppercase;color:#C8A97E;margin-bottom:6px;\"\u003eFull Ingredient List\u003c\/p\u003e\n\u003cp style=\"font-size:13px;line-height:1.8;color:#5A5450;\"\u003eWater (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol, Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate, Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder\u003c\/p\u003e\n\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\n\u003cp style=\"font-size:12px;font-weight:700;letter-spacing:.10em;text-transform:uppercase;color:#5A5450;margin-bottom:6px;\"\u003eHow to Use\u003c\/p\u003e\n\u003cp style=\"font-size:14px;line-height:1.8;color:#3A3530;\"\u003eApply a pea-sized amount to a wet toothbrush. Brush all surfaces for 2 minutes twice daily. Spit and rinse. Do not swallow.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;line-height:1.8;color:#5A5450;margin-top:6px;\"\u003e\u003cstrong\u003eCertifications:\u003c\/strong\u003e Leaping Bunny certified, Women-owned, Professional endorsement\u003c\/p\u003e\n\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\n\u003cp style=\"font-size:12px;font-weight:700;letter-spacing:.10em;text-transform:uppercase;color:#5A5450;margin-bottom:6px;\"\u003eAbout the Maker\u003c\/p\u003e\n\u003cp style=\"font-size:14px;line-height:1.8;color:#3A3530;\"\u003eTerra \u0026amp; Co. creates activated charcoal oral care with clean, plant-based ingredients. No artificial additives, no artificial flavours.\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px;line-height:1.8;color:#5A5450;margin-top:6px;\"\u003e\u003cstrong\u003eSizes \u0026amp; options available:\u003c\/strong\u003e Size: 3.4 oz\u003c\/p\u003e\n\u003chr style=\"border:none;border-top:1px solid #E0DAD2;margin:20px 0;\"\u003e\u003cp style=\"font-size:12px;color:#9A8B7A;line-height:1.7;font-style:italic;\"\u003e* \u003cstrong\u003eVerification tiers:\u003c\/strong\u003e ✓ Arth Verified — passed Arth's two-stage AI audit: ingredient screen against EU CosIng, California Prop 65, and Arth's restricted substance list, plus a brand independence and maker credentials audit. ✓✓ Double Verified — Arth Verified plus one independent certification (EWG Verified, Leaping Bunny, USDA Organic, Made Safe, or B Corp). ✓✓✓ Triple Verified — Arth Verified plus two or more independent certifications.\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#9A8B7A;margin-top:8px;line-height:1.6;font-style:italic;\"\u003eFor educational purposes only. Not medical advice. Consult a healthcare professional if pregnant, nursing, or managing a medical condition before introducing new products.\u003c\/p\u003e","brand":"Terra \u0026 Co.","offers":[{"title":"3.4 oz","offer_id":48384091259121,"sku":"850033990133","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/1247\/3841\/files\/Brilliant_Black_Toothpaste_with_Hydroxyapatite_by_Terra_Co._Natural_Whitening_Tube.jpg?v=1783454957","url":"https:\/\/arthskinandhome.com\/products\/brilliant-black%c2%ae-charcoal-whitening-toothpaste-with-micro-hydroxyapatite-fluoride-free-enamel-strength-sensitive-teeth-relief","provider":"Arth Skin \u0026 Home","version":"1.0","type":"link"}